UNIPMA – Universitas PGRI Madiun (UNIPMA), through its Bureau of Cooperation and Public Relations (BKH), held a workshop titled "Optimizing Publication and Social Media Strategies" at the UNIPMA Integrated Laboratory on Thursday (June 25). The event featured UNIPMA lecturer, social media practitioner, and entrepreneur Puput Jianggimahastu, S.Pd., M.Pd., along with Bambang H. Irwanto, a journalist from Times Indonesia, as keynote speakers.

The workshop was attended by the Rector of UNIPMA, members of the Bureau of Cooperation and Public Relations, lecturers, and student representatives. It was organized to enhance the academic community's ability to manage publications, strengthen the institution's branding, and utilize digital media as an effective platform for disseminating campus information.

In his opening remarks, Dr. Supri Wahyudi Utomo, M.Pd., Rector of UNIPMA, emphasized that publication plays a vital role in building the reputation of a higher education institution. According to him, the achievements of the university, its lecturers, and students should be widely publicized so that they are recognized by the broader community.

"It is important for us to publicize the achievements of the institution, lecturers, and students so that our university becomes increasingly well-known to the public," he said.

He also encouraged all study programs to maximize the use of digital technology, including improving the quality of their websites as platforms for information dissemination and university promotion.

In the first session, Puput Jianggimahastu, S.Pd., M.Pd. presented strategies for managing the university's social media. She highlighted the importance of structured content planning, consistent publication, effective utilization of digital trends, and building a strong institutional identity across various social media platforms.

Meanwhile, Bambang H. Irwanto discussed the role of digital media as an effective tool for university promotion. He emphasized the importance of presenting information that is newsworthy, accurate, relevant, and capable of reaching the public through well-planned publication strategies.

In addition to attending the presentations, participants also took part in practical sessions on developing content ideas and designing publication strategies for campus media. The workshop concluded with an explanation of follow-up assignments, completion of the workshop evaluation, and information about the next stages of the program. Participants who completed the workshop received certificates in recognition of their participation.

The participants demonstrated great enthusiasm throughout the workshop. During each session, they actively engaged with the speakers by asking questions about social media management, publication strategies, and efforts to build the university's institutional image in the digital space.

Through this workshop, UNIPMA hopes that its academic community will be able to optimize the use of social and digital media as effective publication tools. These competencies are expected to support the dissemination of campus information, increase public engagement, and strengthen UNIPMA's reputation amid the rapid advancement of information technology.